This is most likely not an industry term and I’ve no idea where I picked it up but when my whiteboard is filled with my outline and ideas from teaser to tag then I happily say aloud, “The board is heavy.” And then I clap to celebrate my accomplishment.
Which is a bit sad.
But I am still quite happy.
AND I REALLY DIG MY TEASER.
And the board is heavy.
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The board is heavy
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